Does your tiny brand have a POV?

You know when you keep seeing the same thing, and it feels like the universe is trying to tell you something?

Lately, I’ve been having that with the whole idea of having ‘a point of view’.
About how, to stand out and be remembered, you need a perspective on the world that can’t be ignored.
A point of view that’s different and emotionally charged.

The kind that makes people say:
‘Yes! That’s exactly how I feel!’
Or: ‘Ah, I’ve never thought about it like that, but that’s it!’
And just as importantly, you want others to be like:
‘Nope, that’s def not for me’.

For my tiny little furniture brand, I’ve probably been guilty of overthinking how to position it.
Maybe the universe was nudging me 🤔
Maybe I just need to ask myself one thing:

What’s my brands point of view on the world?

(Not that I haven’t thought about this before - but I always treated it as a ‘nice-to-have’, instead of the starting point).

What do I believe needs to change that my brand can help with?

Answering that should help give me the messaging that'll reach the right customers, and connect with them emotionally.
I won’t just be pumping out product/sales messaging (although that’ll still play a role).

It feels like having a clear point of view is one way tiny brands can compete with the big boys: Have a specific point of view for a niche audience, and get really known for it.

Big brands have to go broad.
Tiny brands don’t (more like, we can't).

And honestly?
I don’t want to build a big brand.
I want a business that works for me, not the other way around.

For my kids’ furniture brand, I want it to revolve around how good, playful, and long-lasting furniture design (not the overly kiddie kind) enables kids to develop an eye for design - helping lay the groundwork for a lifetime of creativity and curiosity!

As you can tell, a bit more work is needed on my point of view to turn it into something that’s different, memorable, and most importantly - something customers connect with and find VALUE in.

But I’m feeling clearer now that this is where to start.
Stay tuned.

Does your tiny brand have a strong point of view?